THE SECRET OF SELLING THE NEGRO (1954) Featured

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THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm) as featured in the documentary, I AM NOT YOUR NEGRO. SPONSOR: Johnson Publishing Co. PRODUCTION CO.: Sarra Inc. DIRECTOR: Wayne A. Langston. PRODUCERS: Joseph G. Betzer, Harry W. Lange. WRITER: Helen A. Krupka. ART DIRECTOR: George DeDecker. NARRATOR: Robert Trout. RESOURCES: Copyright not registered; “Keys to a 15 Billion Dollar Market,” Bus Scrn 15, no. 4 (1954): 34; advertisement, Bus Scrn 15, no. 5 (1954): 31. HOLDINGS: Not reported. Film commissioned by the Chicago-based publisher of Negro Digest , Ebony , and Jet to encour- age advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” NOTE : The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.” ##### Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. If there is content shared on this platform that you feel infringes on your intellectual property, please email me at Reelblack@mail.com and info@reelblack.com with details and it will be promptly removed.


Published 9 months ago

Category Video  /  General

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